When selecting a partner to protect your business data and digital infrastructure, you likely review certifications, track records, and technical proposals. However, there is a subtle, non-verbal indicator of a true cyber security professional that is often overlooked: their footwear. While a sharp suit and polished leather shoes may command authority in a boardroom, they often signal a professional who is disconnected from the gritty reality of cyber defence. Conversely, the expert wearing joggers or comfortable trainers is likely the one ready for action.
The Illusion of the Shiny Shoe
In the corporate world, immaculate presentation is frequently equated with competence. However, in the realm of cyber security, appearances can be deceiving. A consultant arriving in pristine, uncomfortable office shoes often fits the profile of a salesperson or a general IT manager rather than a dedicated security practitioner.
These individuals may excel at selling the concept of security, but they often lack the hands-on experience required when a crisis occurs. This aligns with the unfortunate trend of “cyber lipstick,” where services look appealing on the surface but provide no real protection. If your expert is more concerned with the polish on their shoes than the security of your network, you may be dealing with someone who prioritises style over substance.
The Reality of the Job
True cyber security experts, such as Penetration Testers and Incident Responders, understand that their role is physically and mentally demanding. They live and breathe the risks of day-to-day life, and they know that when a security incident takes place, comfort is not a luxury—it is a necessity.
Real cyber security work is rarely confined to sitting quietly at a desk. When investigating a breach or performing a physical audit, experts often find themselves on their knees pulling apart computers, crawling under desks to trace cabling, or moving rapidly between server racks and meeting rooms to provide critical updates.
In these high-pressure situations, an expert has moments to deliver results. They cannot afford the distraction of blistered feet or the hesitation caused by slippery soles. Any pain or discomfort is a diversion of focus that could delay the containment of a threat.
Joggers: A Symbol of Readiness
The choice to wear joggers or trainers is a strategic one. It signals that the professional is prepared for the “trenches” of cyber warfare. It suggests they have past experience in the field and understand that a cyber attack respects no schedule. They are ready to run, literally and figuratively, to secure your environment.
Furthermore, this practical approach filters out the pretenders—those using artificial intelligence to feign expertise or salespeople offering “good enough” solutions that leave you vulnerable. A real expert knows that effective security requires deep, technical engagement, not just a glossy presentation. They prioritise the quality of their work and the protection of your business over maintaining a corporate facade.
Choose Substance Over Style
Next time you meet with a potential cyber security partner, take a moment to look at their feet. Are they dressed for a sales pitch, or are they dressed for a crisis?
At Vertex, we believe that “average” is not sufficient to protect against the latest cyber attacks. Our team of experts focuses on delivering genuine, high-quality protection rather than superficial appearances. We are ready to do the hard work required to keep your business secure.
If you are looking for cyber security experts who prioritise your security, contact the team at Vertex Cyber Security today.